PHOTO:
Adobe
According to the Content Science Review, content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Content operations often require a mix of elements related to people, process, and technology.
In the current, uncertainty filled environment, the marketing leaders responsible for content operations need to understand a confusing, overlapping, and quickly changing ecosystem. Regardless of the person in charge, content operations are in charge of organizing, producing, and managing content by integrating people, processes, and technologies.
Therefore, content operations have become a must for organizations that want to deliver the best content, at the right time, and scale. However, often, content operations get swept under the rug and sandwiched between the role of content strategist and content manager. To get a better understanding of content operations and optimize your content ops, we ve asked th