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From being passionate about the environment to starting a successful organic brand: a homemaker s journey

Share on Soon after she completed her Master’s in Marketing and Sales Management from Kanpur, Sunita Jaju got married to Hemant Jaju, a businessman from Satara, in 1990. Post marriage, her husband and in-laws encouraged her to pursue her education and a career. “I don’t think I ever did anything conventional. I tried my hands at silkworm rearing for a few years, but discontinued for ethical reasons. I consulted and was running a waste segregation, composting and recycling project in Satara. As a business-oriented family, I was also working with the family business,” she says. In 2006, after a long break from education, and on her daughter’s insistence, Sunita enrolled for a Master’s in Sustainable Development, a decision she says changed her life forever.

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