to eat fake meat. so we refer to it as planned based and the reason we talk about plans to base meat is because you think about what meat is, to very high level it is essentially things plant based. amino acids, lipids, trace minerals, vitamin d and water. and all of those things are available implants. if you have the three elements in place, you have something that taste like animal protein and is nutritionally betterfor the consumer and third you drop the consumer and third you drop the price of that below that of animal protein and i think it is an unusual consumer that says taste great, better for me and cheaper but i ve will not eat it. ., ., ., , ., eat it. you have deals to su -l eat it. you have deals to supply big eat it. you have deals to supply big names - eat it. you have deals to supply big names like i supply big names like mcdonald s, kfc, pizza hut but surely, i m wondering, people who frequent those fast food places, you know, let s take a mcdonald s, if they go