Itu Senne, newly appointed head of marketing at SuperSport.
Itu Senne joined SuperSport United in 2002 as a marketing intern. She was then recruited into the SuperSport International in 2003 on the back of the launch of SuperSport’s AmaTuesday coverage of the PSL. With the business decision to put more effort into the Africa business, in 2010 she was promoted to Brand Manager: Africa, where she developed and executed on brand strategies for SuperSport on the continent.
The expansion of SuperSport into the continent came with the acquisition of football leagues in Nigeria, Ghana, Angola, Kenya, Zambia and Zimbabwe. By 2015, as the marketing and communications manager, her duties included creating strategies that would help drive awareness and uptake of the leagues, PR and publicity and developing and maintaining favourable relationships with the media, key sporting bodies and football stakeholders in each of the markets. The role came with the responsibility of looking after a te