Despite continuing challenges from COVID-19, operators optimistic about sales growth and the overall economy
More than 150 grocery retailers (including brick-and-mortar, online and omnichannel) shared their thoughts and plans for 2021 in Supermarket News’ first Retailer Expectations Survey, covering such topics as the economy, sales projections, store count and hiring, and, of course, the impact of COVID-19 as we get closer to the one-year mark since the pandemic first struck the United States.
More than 65% of retailers expressed that they are extremely or fairly confident in the strength of the overall economy going into 2021. As for grocery sales, the optimism was even higher: When asked how they anticipate sales to perform in the first six months 2021, 82% of respondents said they expect sales to either stay the same or increase during that time frame, with nearly half (46%) anticipating a sales increase of 1% to 9%.
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