While Tata Digital did not disclose the details, regulatory filings show that it has acquired 64 per cent stake in Supermarket Grocery Supplies, the online grocer s business-to-business entity
The stake buy will place Tata Group in direct race with Amazon, Flipkart, JioMart and Grofers
Tata Sons, through its wholly owned subsidiary Tata Digital, has acquired a majority stake in the Alibaba-backed online grocery seller BigBasket (Supermarket Grocery Supplies Private Limited). E-grocery has been one of the fastest growing segments in the consumer e-commerce space and the deal comes at a time when the Covid-19 pandemic and resultant lockdowns have spurred a big shift to online shopping, especially for food and groceries.
The stake buy in Bigbasket will place Tata Group in direct race with Amazon, Flipkart, JioMart and SoftBank-backed Grofers, which have been hitherto dominating the e-commerce space in the country.