POSITION DESCRIPTION
Willie’s is start-up to the core: a fast-paced environment with endless opportunity for growth and innovation. As our Field Marketing Director, you will play a key part in the company’s success by creating meaningful experiences that support our sales and build lasting relationships with our 3 tiers of customers across our entire footprint. You will lead the re-launch and scale up of our best in class Brand Ambassador Program (paused due to COVID-19, 250,000 people sampled in the 2 years prior). You will use the program to activate the brand at in-store samplings in the Off and On Premise, as well as out-of-store at events and festivals. You will guide the development of our SuperBus Program in a way that supports our sales and marketing goals, and you will bring together both programs to create activations around our Superbeach Cleanup Program as we work to clean 500 miles of beach in the Northeast this year. Most importantly, you will work closely with o