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Rochester Democrat and Chronicle
The marquee of the Strand Theater is reflected on its own exterior along Main Street in Brockport.
(Democrat and Chronicle file photo 2010 â Annette Lein) ROCHESTER Three months ago, Jason Yantz, president of Rochester Theater Management, thought he saw light at the end of a long, dark tunnel. Or movie theater. In March, New York state ordered the venues closed to help stop the spread of COVID-19. In late October, the state announced cinemas could reopen at 25 percent capacity. “I thought we’d be selling out 25 percent easily,” said Yantz, whose company owns and operates The Strand at 93 Main St. in Brockport, along with movie houses in Geneseo, Canandaigua and Auburn. “That didn’t happen. We were only getting a handful of people for each show. There’s a lot of overhead, so it’s very, very difficult for us to survive.”