Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.
Several major Japanese companies have decided to stop using stars who are represented by Johnny & Associates, an entertainment company at the center of a sexual assault scandal. Beverage maker Asahi Group Holdings known for its Super Dry beer will no longer air its ads featuring Junichi Okada, Toma Ikuta and Sho Sakurai,…
Several Japanese companies have decided to stop using stars who are represented by Johnny & Associates, an entertainment company at the center of a sexual assault scandal
Several major Japanese companies have decided to stop using stars who are represented by Johnny & Associates, an entertainment company at the center of a sexual assault scandal. Beverage maker Asahi Group Holdings — known for its Super Dry beer — will no longer air its ads featuring Junichi Okada, Toma Ikuta and Sho Sakurai, the company said Tuesday, and there are no plans to sign singers, dancers or actors affiliated with Johnny’s. Other companies, including Japan’s flagship carrier Japan Airlines and major insurer Nippon Life Insurance Co., are following suit in distancing themselves from the scandal.
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