Super Bowl advertisers that spent millions of dollars on commercials are already seeing a boost in sales, as consumers cite increased demand for Doritos Dinamita, Lindor Chocolate, Starry, Nerds, and Poppi, according to separate reports from Veylinx and Gopuff.
As Las Vegas prepares for the estimated $215bn economic growth from the additional 215,00 visitors for the Super Bowl, CPG companies and retailers have a significant opportunity to feature value-added offerings for viewers across the country, according to industry experts.
Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.