Brand a symbol of quality
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Reliability ranks as the most important factor in buying property
published : 14 Dec 2020 at 04:30 The living space at townhouses of Siri Place, Prachauthit 90.
The top five factors to consider when choosing a residential project are reliability, value for money, materials used, security measures and after-sales services, according to research by property consultancy Terra Media and Consulting Co.
Managing director Sumitra Wongpakdee said brand reliability was ranked the most important factor for the three housing types comprising condos, single detached houses and townhouses. Developers that have a strong brand breed more confidence among homebuyers, she said. Brand is not the only factor, but it adds value and accelerates decision-making. It has become a symbol of quality.