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A group of Black business owners is calling out Instagram for releasing a feature they say is drastically dropping their social media engagement.
In late June, Instagram announced its plan to “amplify Black-owned businesses” through its new “Black-owned” label feature. The feature works to make it easier for people to discover Black-owned businesses directly on Instagram.
“In the last year, the Instagram community has come together in support of Black-owned businesses, and businesses have found creative ways to be discovered,” the company said in a statement.
“Last summer through fall, there were over 1.3 million Instagram posts in support of “Black-owned” or “Black-led” businesses. And the number of businesses located in the US with “Black-owned” or “Black-led” in their profile increased over 50%.”