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Older Japanese men making up for lost time by dipping into cosmetics

Older Japanese men making up for lost time by dipping into cosmetics
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Older Japanese men making up for lost time by dipping into cosmetics

Japanese men are increasingly turning to cosmetics and skin care to sharpen up their image, with those in their 40s and older seemingly becoming more conscious about how they present to important clients and customers.

Older Japanese men dip into cosmetics to jazz up looks as beauty consciousness grows

The use of make-up has spread to older generations, with spending on cosmetics jumping among people in their 40s and 50s.

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