Japanese beverage giant Suntory expects a “slight demand fluctuation” for its products in light of price increases from April 2024, but does not anticipate a major impact on sales.
Keanu Reeves teams up with Suntory for new series exploring Japanese whisky and monozukuri japantoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantoday.com Daily Mail and Mail on Sunday newspapers.
Over the past decade, Japanese whisky sales have skyrocketed, with the spirit becoming so sought after globally that some famous brands have become incredibly hard to find. One of those hard-to-find brands is Suntory’s Hakushu, which used to be widely available at places like convenience stores, where it sat on shelves…