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A brand is more than a name, mark, logo, icon or catchphrase. It is a promise, and successful brands deliver on their promises. They tell consumers what value they add through their products/services and deliver to the expectation of their customers. It is by delivering on the promises that they create value.
Mokwa Local Government Area in Niger State, Nigeria has been renowned for the famous A1 highway that connects the North to the Western part of the country. The A1 highway crosses the River Niger at Gana to Jebba in Kwara State. With an estimated population of 244,937 (2006 census estimate), the long southern border of […]
In Nigeria, like many parts of the world, sugar consumption for various uses is high. The situation has remained largely unchanged. And for too long, the country has largely depended