so, how do parisians feel about alcohol free wine? i ve never tried it. i like wine regular wine. i m used to that. i think we re losing something. you want to feel the taste. - it s not as fun, either. one man hoping to transform french attitudes is augustin. hello, ade! bonjour! last year, he set up what he says is paris s first shop entirely devoted to non alcoholic drinks. do you get any snobbery? do you get people who come in and when they hear there s no alcohol, they re like, what?! what is this? ! yeah, at the beginning, some people were kind of making fun orjust laughing when they entered. but then, for us, it s not against alcohol because most of our customers, they re what we call flexi drinkers , so they keep drinking alcohol but they also, time to time, want to have a break. of course, you have all the pregnant women, the muslim people who never drink alcohol.
hello there from sunny paris, where later on in the show i will be finding out whether the city of love is ready to relinquish its favourite drink, but first. we re off to sydney, which is celebrating 50 years since its first gay pride week. and five since same sex couples were given the same marriage rights as everybody else. so that s made this year s pride event all the more special, as jackie wakefield has been finding out. the summer season in sydney, and everyone is out on the streets. it s the time of year the parks and open spaces are full of parades, parties and concerts. and this year, after the quiet
attitudes is augustin. hello, ade. last year, he set up what he says is paris s first shop entirely devoted to nonalcoholic drinks. do you get any snobbery? do you get people who come in and when they hear there s no alcohol, they re like, what? what is this? yeah, at the beginning, some people were kind of making fun orjust laughing when they entered. but then, for us, it s not against alcohol, i because most of our customers, i they re what we call flexi drinkers, so they keep drinking alcohol, but they also, time to time, l want to have a break. of course, you have all the pregnant women, the muslim people - who never drink alcohol. he s far from the first person to ride this trend. a few rounds of alcohol free bars have opened up over the past few years all across the world. along with spirits and beers, augustin stocks two kinds of alcohol free wine. the first is dealcoholised. it s fermented like a traditional wine before the alcohol is then removed.
whether you re mad for merlot or salivate over a sauvignon blanc, the city of love swoons for a glass of wine. as other countries have music orfashion, in france, you ll see a glass of wine on each table in any bistro or michelin starred restaurant. i mean, there are paintings about wine, they fought wars about wine. it s worth 25 billion euro a year to the french economy and then, there were 5.5 billion bottles produced in france last year. but as bars and restaurants all over the world shut their doors, the pandemic forced loads of us to reassess our relationship with booze and explore more non alcoholic alternatives. international sales of non alcoholic drinks have shot up by a quarter but in france, the growth has been slower, reportedlyjust 4% in the same period.
last year, he set up what he says is paris s first shop entirely devoted to non alcoholic drinks. do you get any snobbery? do you get people who come in and when they hear there s no alcohol, they re like, what?! what is this? ! yeah, at the beginning, some people were kind of making fun orjust laughing when they entered. but then, for us, it s not against alcohol because most of our customers, they re what we call flexi drinkers, so they keep drinking alcohol but they also, time to time, want to have a break. of course, you have all the pregnant women, the muslim people who never drink alcohol. actually, it came from my own story because i quit drinking during the pandemic. i don t like soda, i don t like very sweet beverages i was looking for other options. he s far from the first person to ride this trend. a few rounds of alcohol free bars have opened up over the past few years all across the world. from 0% tokyo to sans bar in texas, to the virgin mary in dublin. along with sp