Lenarduzzi vividly describes the feeling of being caught in the "constant hamster wheel of content creation," a phrase she coined to encapsulate the exhausting cycle many creators find themselves in. "It's like running on a treadmill that never stops, no matter how fast you go," she shares. "You're expending all this energy, but you're not really getting anywhere."
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With videos that have been viewed more than 27 million times, Sunny Lenarduzzi is by all accounts a YouTube success story. But the social media consultant and course creator whose company brought in eight figures over the past four years admits that her very first YouTube video was an epic failure.