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The APAC snacking category is seeing a dominance of savoury and spicy flavours as well as consumer preferences for familiar products, while better-for-you options are also clearly gaining in popularity, according to major industry players.
Turkey-based organic snacks brand Sunny Fruit is focusing on extending its functional dried fruits range, following the debut of its prebiotic- and probiotic- fortified products, with cracking the China market its number one priority.