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Accor has announced a new master franchise agreement with Sunmei Digital Intelligence Group to debut and develop Mövenpick by Accor brand across China.
Accor, a world leader in hospitality, today announced a new master franchise agreement with Sunmei Digital Intelligence Group to debut and develop Mövenpick by Accor brand across China. Together, Sunmei and Accor plan to open more than 400 Mövenpick by Accor smart technology hotels across China, representing more than 60,000 guestrooms. Sunmei Digital Intelligence Group will be Accor’s exclusive strategic partner for Mövenpick by Accor branded hotels in China, leading the brand’s aggressive expansion efforts. The first Mövenpick by Accor hotel under this new agreement will open its doors in the beautiful coastal city of Qingdao, in eastern Shandong Province, in 2023 – coinciding with the 75th anniversary of the Mövenpick brand.