India sees huge headroom for growth across TV and digital despite downturn bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
Amidst the sombre pall of the pandemic, there was still much optimism for the industry in the country best described as an India with many Indias.SINGAPORE, May 5, 2021 - (ACN Newswire) - At the Asia Video
This, despite a 25 per cent decline in ad revenue on television in 2020.
05 May, 2021 - 01:57 PM IST | By indiantelevision.com Team
KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.
The conference opened with an overview of the Future of Video in India with Media Partners Asia (MPA) India VP Mihir Shah. With learnings from the last year and economic resurgence in certain sectors, MPA predicts that in the next five years, with every new incremental dollar in the region, India will have 35 per cent share, almost evenly divided between television and online video.
| 05 May 2021
Amidst what the organisation says was “the sombre pall of the pandemic”, the Asia Video Industry Association’s (AVIA) Future of Video India conference concluded that there was still much optimism for the industry in the country for broadcast.
And this optimism persisted despite a painful 2020 which had seen a 25% drop in TV advertising revenue. At the conference, Mihir Shah, VP, India, at leading regional analyst Media Partners Asia (MPA) noted that with learnings from the last year and economic resurgence picking up in certain sectors, it was likely that in the next five years, with every new incremental dollar in the region, India will have 35% share, almost evenly divided between television and online video.
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