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Remember when everyone was going paleo? It was all the rage for a while; as far back as 2011 the paleo diet featured in food trend predictions. Paleo mania peaked around 2016, according to Google Trends, and has been on a slow decline ever since. Now, the online Countdown store holds just seven paleo-friendly” products. Searching now for “keto” – the low-carb, high-fat ketogenic diet – on the other hand, will turn up seventeen, and New World’s online shop shows 13 products with “keto” claims front and centre. Google Trends shows steady interest in this diet over the past year, with an uptick post new year. Food trends come and go, and right now, keto is trending.

New zealandNew zealand generalUnited kingdomJulian mellentinAntoinette lairdAnutosh cusackSteve millsLisa kingPlant food researchStores in aucklandRestaurant association marisa bidoisBayer food focusGoogle trendsNew worldBeyond burgerSunfed chicken