ISB moots brand building for Telangana Sona rice
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The premier business school says there is little awareness among consumers about the low-glycemic rice
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The premier business school says there is little awareness among consumers about the low-glycemic rice
The Indian School of Business (ISB) has found that there is very little awareness about Telangana Sona variety of rice among consumers and suggested implementation of an awareness building strategy for image building involving digital, television and retail outlets.
Working in association with the Agriculture Department and Professor Jayashankar Telangana State Agricultural University (PJTSAU) for the last six months, the premier business school has come out with a report on ‘brand-building and marketing strategy for Telangana Sona rice’. The report was released here on Tuesday by Minister for Agriculture S. Niranjan Reddy.