Mercedes-Benz South Africa (MBSA) has been named the coolest motor vehicle brand in SA by Sunday Times GenNext, the age group from eight to 23 years old. Not a bad achievement for a brand of vehicles driven mostly by people who are several years older. The Sunday Times GenNext movement highlights youth brand preferences.
The annual Sunday Times GenNext movement has delivered key insights into youth brand preference and behaviour for the 19th year in a row. The coolest brands, according to Mzansi's youth, were announced at a ceremony held in Melrose Arch on Wednesday.
Clicks has been rated as the top brand for experience and function and the most meaningful brand in the 2023 Kantar BrandZ Most Valuable South African Brands report.