by Charlie Spargo
Communications and events company Sundae Communications, which specialises in entertainment and culture, was forced to rapidly adapt due to the impact of COVID-19 on the sector.
Fiona McGarva, its MD, explores the steps it was necessary for Sundae to take to survive and succeed, and be able to look optimistically to the future.
What a difference a year has made. How can it have been a year? Time is currently choosing to simultaneously pass incredibly quickly and very slowly, without any thought to how difficult we may find that to comprehend.
On day one of the first UK lockdown, it felt apocalyptic - but as we tried to come to terms with it, and all the restrictions it entailed, I’m not sure anyone expected it to be so expansively long.
by Charlie Spargo
Manchester PR, events and social media consultancy Sundae Communications has been appointed by Wild in Art - a leading global public art producer - to deliver press and publicity for touring art installation Gratitude.
Gratitude launches this summer and thanks NHS staff and all key workers for their ongoing courage and dedication during the pandemic. It will visit Manchester following its launch in Birmingham, and also travel to Edinburgh and London, all in accessible locations.
It comprises 49 human form sculptures, sponsored by businesses and individually designed by artists from the UK’s nations and regions. Dame Zandra Rhodes (pictured) has also joined the project as its Creative Ambassador, and will design her own Zandra Rhodes sculpture, as well as engaging the support of influential artists and designers.