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Shein acquires British fashion brand Missguided · TechNode technode.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from technode.com Daily Mail and Mail on Sunday newspapers.
Mike Ashley’s Frasers Group has sold the Missguided brand and intellectual property rights to Shein for an undisclosed sum, just over a year after it bought the online fashion retailer. Shein, a fast-fashion company founded in China, will manage and license Missguided through Sumwon Studios, a joint