After years of planning and discussions, the La Jolla Village Merchants Association approved a design and vendor Feb. 8 for directional signs to be created as part of its "wayfinding" program.
Looking to honor La Jolla’s past, the upcoming La Jolla Christmas Parade & Holiday Festival has named parade marshals who represent some of the area’s most iconic and long-standing institutions.
More than 850 companies in The Village have only one or two employees. A survey of 106 businesses found that parking, foot traffic and staffing issues are among their primary concerns.
The La Jolla Village Merchants Association will focus in 2022 on engagement with businesses and the community, along with ways to streamline that process.