Normally on this day, scores of floral-laden floats and marching bands would travel through Pasadena, cheered on by hundreds of thousands of spectators, some of whom braved the cold overnight to secure a prime viewing spot.
But in July, the New Year’s Day procession down Colorado Boulevard was canceled for the first time in 75 years. It was a decision aimed at protecting public health, one sure to have a far-reaching financial toll on the regional and local economy as the coronavirus rages across Southern California.
The region stands to lose up to $200 million as a result of a sidelined Rose Parade and Rose Bowl game, according to a 2018 study conducted by the Enigma Research Corporation, which estimated event-related spending.
Missing the Rose Parade, right down to the pool of spit
The Japan Honor Green Band dance their way down Colorado Blvd during the 2020 Rose Parade.
(Mark Boster / For The Times)
Dec. 31, 2020 6 AM PT
It’s a tradition, as familiar to Los Angeles’ top high school marching band as the opening notes of “Spanish Skies” or the eight-hour practice marches around Dodger Stadium: The moment they finish the six-mile Rose Parade, members of the band’s massive brass section empty their spit traps, a single, triumphant stream of relief.
“It’s really disgusting, but at the end of the parade it’s a satisfying feeling,” said 17-year-old trombone player Alvin Pleitez, the youngest of four brothers to have played with the Los Angeles Unified School District’s All City Honor Band at the annual New Year’s Day event. “Throughout the whole parade, we’re really enthusiastic and energetic. Everyone’s enjoying it, they’re happy, and then all the spit comes out from