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Share Via: The four-minute-long film, titled ‘Yaadon Bhari Pyaali’ and executed by Black Swan Life, pays ode to the people of Maharashtra. At a time when most advertisements focus on present and future needs, nostalgic ads transport us back to a simpler place, away from the hustle and bustle of modern life. Using the merits of nostalgia in advertising, Society Tea recently came up with a campaign, titled ‘Yaadon Bhari Pyaali’, that takes a trip down the memory lane. The film features a young man, who returns to his ancestral home after a long time to take his old caretaker back with him. The caretaker, who is fondly called ‘Kaka’, realises that the young man has lost his bond with the home he grew up in.

Swanand kirkireBunder chai galliSukumar menonKaran shahSociety teaBlack swan lifeMasjid bunderChai galliபண்டர் சாய் கல்லிகரண் ஷாசமூகம் தேநீர்மஸ்ஜித் பண்டர்சாய் கல்லி