Binny Bansal and Kunal Shah-backed Flash has partnered with top e-commerce and D2C brands across categories to reward high-frequency online shoppers. It looks to onboard 2 million users in the first year.
Flash founder Ranjith Boyanapalli worked at Flipkart for eight years prior to launching his start-up in April 2022. The new offering is targeted at India’s 25 million ‘power shoppers’ online.