Cadbury Bournvita recently faced a setback in the malted drink category when the Government of India instructed e-commerce sites and portals not to label it and a few other brands as health drinks due to the absence of such a category in the country s food laws. This decision followed an influencer s post highlighting Bournvita s sugar content, leading the brand to reduce it by nearly 15%. The evolution of milk additives, including chocolate MFDs like Ovaltine, Bournvita, and others, has been driven by the need to make milk more appealing to children.
Consumer Affairs Secretary Nidhi Khare said in a letter that high sugar in baby products ‘raises serious concerns about the potential implications for the health and safety of children’ in India.
The National Commission for Protection of Child Rights (NCPCR) on Thursday asked the Food Safety and Standards Authority (FSSAI) to take a ’’comprehensive review
The National Commission for Protection of Child Rights (NCPCR) on Thursday asked the Food Safety and Standards Authority (FSSAI) to take a "comprehensive review" of the sugar content in Nestle s baby food products, after a report showed violation of health guidelines.