It’s about movies and a little known startup.
Zee Entertainment’s success during the time of its erstwhile founder-chairman Subhash Chandra was centred around the company’s television business – a generator of steady stream of subscription and advertisement revenues.
During the quarter gone by, both the subscription and advertisement sales showed sharper-than-expected revenues as the re-opening of the economy helped business prospects.
Yet, for some time now, the company has stated that its future lies in a different path.
Zee’s biggest bet towards becoming a company of the 21st century is its over-the-top platform ZEE5, which has continued to bleed cash as it struggles to cope with user conversion at a rate that peers at Netflix, Hotstar and Amazon’s Prime Video have done so far.