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Let the next generation lead debate on future of work
In the latest in Campaign s Smarter Working series, the UK CEO of Publicis Media and a member of the company s Next Generation board offer twin perspectives about the agency group s thinking and plans.
by Sue Frogley and Kristina Mocilenkova
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By John Glenday-12 January 2021 09:52am
Publicis brings OOH media buying in-house, ending its relationship with Posterscope
Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close.
What’s the deal?
Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution.
The changes bring outdoor advertising into line with Publicis’s other media services, allowing it to directly pool all data, insight, commerce and content in one place to better engage with consumers.