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revenue at a time when many commercial companies are struggling in that regard after the pandemic anywhere but the government are saying this is long overdue and needed at a time when one in three primary schoolchildren the department of health and social care say leave school as obese and obesity related illness costing the nhs £6 billion per year. obesity -related illness costing the nhs £6 billion per year. nhs £6 billion per year. thank you very much- let s speak now to sue eustace who s the public affairs director at the advertising association which is a trade association representing advertisers, agencies and the media. welcome, thank you forjoining us. let s pick up on the point being made there that one in three primary schoolchildren leave school obese. how much would you put the blame on that at the doors of advertisers? look, our problem with the announcement today is that it is a big, headline grabbing announcement.

Scottish governmentAdvertising associationSue eustaceLeave schoolPublic affairs directorDepartment of health6 billionSchool obeseSchool childrenTrade associationHeadline grabbing announcement