SINGAPORE, March 8, 2023 /PRNewswire/ Researchers from Singapore Management University (SMU) have released a study that reveals a positive relationship between people's psychological well-being and their willingness to consume cultivated meat. The research, titled 'Higher well-being individuals are more receptive to cultivated meat: An investigation of their reasoning for consuming cultivated meat', which has been published in international research journal, Appetite, provides the first ever empirical evidence to support this correlation. The research also found that individuals' higher willingness can be motivated by the perception that cultivated meat is as healthy and nutritious, as safe as, and has the same sensory quality as conventional meat, and is beneficial to the society. Conducted by SMU's Professor of Psychology Angela Leung, Associate Professor of Communication Management Mark Chong, research fellow Tricia Marjorie Fernandez and Psychology PhD student
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