Subway India has ended its five-year exclusive deal with PepsiCo India to sell its products at its outlets and has signed up with rival Coca-Cola. All 570+ Subway stores in India will now sell Coca-Cola s soft drinks, juices, coffee, tea, and water. Coca-Cola has confirmed the deal with Subway and has started updating its online ordering app with Coca-Cola drinks on aggregator platforms like Swiggy and Zomato.
The American restaurant company refused to extend the long-term contract of its former development agents in India, despite assurances to do, the agents claim.