turned on what the public want? i think it is turning to some degree. a lot of people we would all considerjunk food still showing consider junk food still showing pretty considerjunk food still showing pretty healthy sales. at the same time, the really strong growth is coming in products that boast about their health credentials. consumers are becoming more sceptical about some of these very well known brands that are not known for being healthy. for example, sports nutrition, plant based substitutes nutrition, pla nt based substitutes for nutrition, plant based substitutes for meat which are perceived as healthy our areas of huge growth and i think that really mark the changing climate. at the same time, government is getting much, there is new rules coming in on advertising ofjunk food. there is a shift taking place and tonight the role of obesity and the risk of contracting covid 19 is the latest reminder of how important this issue is. covid-19 is the latest reminder of how import