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because that s when advertisers and chief marketing officers i spoke to said that they started to think about pulling their ads from twitter, and once elon musk saw that the advertisers were fleeing, that s when he wanted to double down on subscription revenue because of course, twitter has real estate bills. it has to keep the lights on. he needs money to come in in the short-term while he figures out a long-term plan, and of course, rushing into subscriptions setting off twitter s blue verified $8 subscription offering, that unloaded a whole new level of chaos which made advertisers run even further. alisyn, i actually think you re right. that s probably a good point to point to when this whole thing started to collapse from underneath, but truly i think the latest nail in the coffin was his decision to bring everyone back to work full-time. twitter is one of the most progressive companies in silicon valley in terms of flexibility, and working from home. so his decision to do that an

Elon muskChief marketing officersSubscription revenueReal estateSubscription offeringThe lights onAlisyn camerotaWorking from homeSilicon valley