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Transcripts for BBCNEWS World Business Report 20240604 04:30:00
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and are consuming global news who were not before, and also even more in the us, obviously. you just left a business which also targets those kind of consumers the new york times would say those are the kind of people it wants to have subscribing to its content. how do you explain to all of us why the new york times has been so effective at driving subscriber numbers in the last few years? the times in the us, it s been, actually, a delight to be there and to help, but to try to understand their success, which is totally real. there are lots of reasons. they have 1700 journalists, great ones, the break big stories, they benefited and the subscription business benefited massively from the rise of trump, in the sense that the were a key voice of reality check and they also built, and increasingly are building it is an interesting story of a broad media business in which their cooking and crossword
the place i think there s lots of those folks in places like nigeria and india who have college degrees and are consuming global news who were not before, and also even more in the us, obviously. you just left a business which also targets those kind of consumers the new york times would say those are the kind of people it wants to have subscribing to its content. how do you explain to all of us why the new york times has been so effective at driving subscriber numbers in the last few years? the times in the us, it s been, actually, a delight to be there and to help, but to try to understand their success, which is totally real. there are lots of reasons. they have 1700 journalists, great ones, the break big stories, they benefited and the subscription business benefited massively from the rise of trump, in the sense that the were a key voice of reality check and they also built, and increasingly are building it is an interesting story of a broad media business in which their c
the new york times has been so effective in driving subscriber numbers in the last few years? the times in the us, it s been a delight to be there and help us try to understand the success which is totally real. there are lots of reasons. 1700 journalists, great ones, the right big stories and it benefits nicely and in the sense that there are the key voice of reality check and it is an interesting story of a broad media business where their products are driving in huge shares. their products are driving in hue shares. ,., huge shares. prevent some the best journalists huge shares. prevent some the best journalists in huge shares. prevent some the best journalists in the - huge shares. prevent some the best journalists in the world, i bestjournalists in the world, but if you want to hire some of the bestjournalists in the world, who is paying for it? not ready break that news but
who may be appealing to advertisers, or are you trying to make news for everyone? i mean, ithink literally only the bbc, god bless, tries to make news for everyone. any other publication in the world thinks about who their audience is. i actually don t really think of them as high income. i think there s a class of mostly educated and self educated people who are reading all of our work on the internet, talking to each other all over the place i think there s lots of those folks in places like nigeria and india who have college degrees and are consuming global news who were not before, and also even more in the us, obviously. you just left a business which also targets those kind of consumers the new york times would say those are the kind of people it wants to have subscribing to its content. how do you explain to all of us why the new york times has been so effective at driving subscriber numbers in the last few years? the times in the us,
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