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‘Rural infrastructure, healthcare to drive demand for construction equipment’ December 30, 2020 Deepak Shetty, CEO and Managing Director, JCB India× The construction equipment industry sees two emerging categories infrastructure development in rural India and the creation of a strong healthcare system as growth drivers in the coming years, even as the industry sees green shoots with the revival of infrastructure projects. “Rural India is set to emerge as a strong growth driver, especially with the recent push by the government through programmes such as PMGSY (Pradhan Mantri Gram Sadak Yojana),” says Deepak Shetty, CEO and Managing Director, JCB India. Schools, colleges and industries have to be built in the rural areas and segments such as roads and infrastructure are set to witness activity. This will drive more construction activity. In the post-lockdown period, it was rural India that spurred demand for many categories, including construction equipment.

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