Comedian Joe Rogan welcomed an Australian martial artist Craig Jones to his podcast who dumped $1 million in cash out on a table to promote his upcoming fighting tournament, video shows.
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What is it about the spectacle of two protagonists in a steel cage wearing 4oz gloves in a fight involving punches, kicks, knees, elbows and grappling that can turn it into a billion-dollar entertainment industry? Narrative. Storylines. The humanisation of struggle. And surviving.
There was a 15-year battle before mixed martial arts bouts could be held legally in every US state; MMA was deemed human cock-fighting .
Not anymore.
Whisper it, but the inexorable rise of the Ultimate Fighting Championship across the world, its burgeoning popularity and mainstream media acceptance of late, might just have made the fight league one of the biggest players on the sporting landscape in the past year.