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From wheat to oats and corn, beauty brands harness the power of grains

Grains are a must at mealtime, and have recently become an important part of the cosmetics industry due to their numerous beneficial qualities for skin and hair.

Wheat, oats, corn: grains are on the menu of new beauty routines

Grains are a must at mealtime, and have recently become an important part of the cosmetics industry due to their numerous beneficial qualities for skin and hair. Corn, oats, sesame, barley, bran, wheat, and rye are progressively taking over bathrooms to help consumers get rid of wrinkles, redness, and irritations, as well as to nurture sensitive and dehydrated skin. The pandemic has helped boost the success of many natural ingredients in cosmetics. As a result, grandma’s own recipes are now.

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