With more and more stakeholders rallying behind the idea of ONDC, the promise of an open and unrestricted e-commerce experience is beginning to take shape. But there are significant challenges to be overcome
On ONDC, merchants will have the freedom to negotiate better prices with logistics providers while on the e-commerce platforms, they have little control over the service-level agreements.
The open network for digital commerce aims to break the platform-centric structure of e-commerce to establish a model that creates a level playing field for even the small merchants and spurs competition in the space - Issue Date: Oct 02, 2022