CAPE TOWN, (CAJ News) - HISTORICALLY, the retargeting domain globally has observed a peak of attention and inventiveness, particularly within e-commerce. The reason? According to one study of 40 online merchants by independent web UX research institute, Baymard, the average documented online shopping cart abandonment rate was over 70%. For that reason, reminding customers of
In South Africa, global company SHAREit group, with more than 2.4 billion app downloads, has collaborated with eminent local players in e-commerce, food
The Regional Director for Enterprise Singapore, West Africa, Ms Jean Ng, has announced plans to set up a Singapore-branded supermarket and online e-commerce mall in Ghana by the fourth quarter of 2023. She said the initiative, which would be done in collaboration with a Singaporean company, Vega, Maxmart supermarket and…
Ghanaian businesses must see Asia as a market destination - Rahul Ghosh ghanaweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ghanaweb.com Daily Mail and Mail on Sunday newspapers.
By James Bayhack, Sub-Saharan Africa Director at www.CM.com
In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal?
Data management platforms (DMPs), customer relationship management (CRM) systems, and customer data platforms (CDPs) can all play an important part in the customer lifecycle, but telling the difference between them can get tricky. Let’s have a look at what they do, how they differ and what they can do for each business.