Sturgis Council votes to terminate its license agreement with SMRi
Gary MatthewsApril 19, 2021Local
courtesy SMRiSturgis terminates contract with SMRi
STURGIS, S.D. – The Sturgis City Council has voted to terminate its license agreement with SMRi.
SMRi has been the city’s sole licensee for sponsorship and other minor categories.
The relationship brought in millions of dollars over the years, because SMRi held copyrights on rally-related logos and merchandise.
Due to a court ruling that has resulted in fewer intellectual properties held by SMRi, the city decided to terminate its agreement with the group. The agreement wasn’t to expire until 2026.