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The ’It Starts on TikTok’ global campaign was started by the fledgling agency Known
It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.
Was there anything more pervasive in 2020 than the Ocean Spray/Fleetwood Mac viral video? Well, here’s a lesser-known fact: the ’It Starts on TikTok’ global campaign was started by the fledgling agency Known. The campaign that leveraged that viral moment – and many more – has generated more than 4bn impressions.