Over the past year, global events and digital advancements have sparked a remarkable transformation in consumer behaviour. With shifting preferences and priorities, individuals have embraced technology and re-evaluated values, making it a challenge for marketers to navigate a changing landscape.
Successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial partnerships with trusted media brands.
Marketers representing 13 per cent of the total market capitalisation of companies listed on the Hong Kong stock exchange meet to discuss changing consumer and audience behaviour.