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‘It’s long overdue’: UK’s first ever live music industry body launches
19th February 2021
For the first time, a live music industry body has launched in the UK in a move to help tackle the challenges posed by the ongoing COVID-19 crisis and Brexit.
Named LIVE (Live music industry, venue and entertainment) the industry body will serve as a collective voice for the UK’s live music ecosystem, including artists, managers, venues, festivals, promoters, agents, production and ticketing. Its memberships consists of 3,150 companies, over 4,000 artists and 2,000 backstage workers.
LIVE has already lobbied and worked with government to secure vital support for the industry through the Culture Recovery Fund, and is now formalising the group to help ensure the recovery of the industry.
By: Gideon Gottfried
LIVE.The UK s first industry-overarching federation.Some of the UK s most experienced live entertainment professionals have formed the UK s first dedicated live music body to face unprecedented challenges from COVID-19, Brexit and beyond.
LIVE, which stands for Live Music Industry, Venue And Entertainment, aims to be the voice of the UK’s live music ecosystem including artists, managers, venues, festivals, promoters, agents, production and ticketing, according to the announcement.
Membership is made up of the 13 principal industry associations across the sector, including the Association of Independent Festivals (AIF), Association for Electronic Music (AFEM), Concert Promoters Association (CPA), Music Venue Trust (MVT), Music Managers Forum (MMF), National Arenas Association (NAA), Production Services Association (PSA), Society of Ticket Agents & Retailers (STAR), and more.
By: Gideon Gottfried
Till Brönner
Prof. Peter SchwenkowFounder and CEO of DEAG.It s quiet in DEAG s Berlin headquarters these days. Usually packed with some 100 employees, there haven t been more than three people at the office at any one time since April.
The vast majority of staff are working from home at the moment, including DEAG founder and CEO Prof. Peter Schwenkow, who s finding that most of his staff are working even harder during lockdown. He is therefore making sure to get 90 minutes of outdoor exercise every day and encourages his employees to do the same.
DEAG has promoted events during the pandemic, but they ve been far and few between, seeing that the promoter didn t take part in the various pilot events running at vastly reduced capacities during the summer of 2020.