Camus and Shede Spirits launch duty free exclusive
Camus has agreed a collaboration with Baiju brand
Shede Spirits.
Shede Founder’s Tribute, which was unveiled at a special launch even in Shanghai.
The partnership will see Camus support Shede’s development in international domestic duty-paid markets, starting with
France and e-commerce in the EU.
Camus Group President Cyril Camus said: “This collaboration has shown Camus’ determination to further build Baijiu’s impact in the international market, duty free and duty paid. We look forward to embarking on this brand new journey together with Shede Spirits.”
The collaboration comes following Camus’ visit to the Shede Ecological Park in 2018 as part of a search encompassing numerous Chinese Baijou brands.