reporter: on the streets of madrid, demands for soccer president luis rubiales to get a so-called red card for the unwanted kiss he planted on striker jeni hermosa, a kiss she says that was not consensual. drawing support from her colleagues and much of the country. i mean, i think we are all very angry at this because all women have suffered some kind of ab abuse. the moment we saw the images, we automatically thought about our voices, our professors, our teachers in the school. reporter: both sides are digging in. days after fifa provisionally suspended rubiales from all football-related activities at national and international levels, spanish prosecutors have opened a criminal investigation