Tyrell Valladares with his installation | Photo Credit:
Special Arrangement
By turning bottles to glass installations, and sand for construction, beverage companies like Johnnie Walker and Sepoy & Co are trying not to add to our piling landfills
A few weeks ago, Diageo the name behind leading alcohol brands such as Johnnie Walker, Guinness and Smirnoff released an ad featuring an anxious couple floating in a pod in outer space. Released as part of Johnnie Walker’s ‘Keep Walking’ series, it ends with several such pods descending on to a planet sans humans while a voiceover says, ‘Coming back means reliving everything again like it is the first time’. The ad that concludes with ‘the next 200 years are just beginning’ is both symbolic of the year in lockdown and a hint at their upcoming plans to go green. In a recent interview with Campaign India, Nitesh Chhapru, VP at Diageo India, said that by 2021 ‘we will be launching our first 100% plastic-free, paper-ba
Diageo threatens legal action against political group 25th January, 2021 by Nicola Carruthers
Smirnoff owner Diageo has threatened far-right political organisation The Proud Boys with legal action over its use of a logo similar to Johnnie Walker’s Striding Man emblem.
The Striding Man logo was first commissioned in 1908 and can be seen across the brand’s whisky bottles
All-male political organisation The Proud Boys, recognised for its violence in the US, was seen in an online video by
Channel 4 News promoting merchandise bearing a logo that was alike to the Striding Man logo used by Diageo-owned Scotch whisky brand Johnnie Walker.
A far-right group in the US has been threatened with legal action after using a logo bearing a resemblance to the iconic Johnnie Walker whisky “Striding Man” image.The Proud Boys were seen at a
At one of the most recent presidential debates, Trump was asked to disavow white supremacist groups. When the then president asked for a name, Joe Biden called out the Proud Boys. Trump replied: Proud Boys, stand back and stand by, but I ll tell you what, somebody s got to do something about antifa and the left, because this is not a right-wing problem. This is a left-wing problem.” Just this week, Joseph Biggs, their leader, was arrested in Florida in connection with his role in the storming of the US Capitol this month. Prosecutors said he led dozens of the group’s members in an angry march toward and into the building.
Johnny Walker marks 200 year anniversary in Nairobi, Mombasa & Kisumu
Shares
Johnnie Walker has commemorated its 200 years anniversary in the Kenyan market through a series of celebrations in various towns in Kenya. The events were hosted by Johnnie Walker’s distributor in Kenya, Kenya Breweries Limited (KBL).
The whisky brand lit up Kenya’s three major cities; Mombasa , Nairobi and Kisumu with a projection of the iconic
Striding Man symbol. The celebrations were witnessed by millions of Kenyans who gathered around KICC in Nairobi, Fort Jesus in Mombasa and the Kisumu Yacht Club. It rekindled memories of a young man in Kilmarnock Scotland in 1820, who rose from humble beginnings to build one of the world’s best Scotch whisky.